Privacy Policy Statement


1. Statement of Policy

Luv Lux respects personal data privacy and is committed to complying with the requirements of the Personal Data (Privacy) Ordinance ("PDPO"). In doing so, we will strive to ensure compliance by our staff with the strictest standards of security and confidentiality.


2. Data Collection

We collect your personal information:

  • process membership application and subsequent account management

  • provide products and services

  • process orders, for example, for payments and deliveries

  • handle enquiries via various communication channels, for example, WhatsApp, Facebook Messenger and emails

  • record comments and reviews on public platforms

  • provide the latest news of our products and services

  • perform data analytics to better understand consumer habits and preferences and improve our provision of products and services accordingly


3. Disclosure

Subject to the conditions below, we do not sell, trade or disclose to any third party any information you provided unless we have been authorized by you or are required by the law.

  • The personal data collected for enquiries may be disclosed or transferred to parties who will be contacted by us during the handling of the matter including the party being complained against and/or other parties concerned.

  • We reserve the right to disclose your personal information to government departments or appropriate third parties if we are required to do so by law or we believe that such action is necessary.


4. Use of cookies

Cookies are automatically installed and used by your browser when you access this website and agree to allow cookies to be used. The cookies collect and store information about actions you take on the website but do not normally collect or store personally identifiable information. The information is used to enhance and customise our services for you.


You may refuse to accept cookies by modifying the privacy settings in your browser. However, if you refuse to accept cookies, you may not be able to utilise or activate certain functions available on this website and your experience with this website will be affected.


5. Retention

Different retention periods apply to the various kinds of personal data collected and held by us. We take all reasonably practicable steps to ensure that personal data will not be kept longer than is necessary for the fulfilment of the purposes (or any directly related purpose) for which the data is or is to be used, unless the retention is otherwise permitted or required by law.


6. Security

We take appropriate steps to protect personal data we hold against loss, unauthorized access, use, modification or disclosure. All personal data you provide to the IFEC under this website is secured on this website. Access is limited to authorised personnel within the IFEC only. The transmission of any information online is not secured by encryption.


7. Access and correction/ enquiries

If you have any enquiries about personal data or wish to request access to and/or correction of your personal data held by us, you may email us at